{"product_id":"everest-inc-the-renegades-and-rogues-who-built-an-industry-at-the-top-of-the-world-paperback","title":"Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWill Cockrell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeaturing original interviews with Everest mountain guides and climbers, this is \"a fast-moving, nuanced account of the peak's transformation from the ultimate mountaineering challenge into a booming business opportunity\" (Joshua Hammer, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author). \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAnyone who has read Jon Krakauer's \u003ci\u003eInto Thin Air \u003c\/i\u003eor has seen a recent photo of climbers standing in line to get to the top of Everest may think they have a sense of what the world's highest mountain is like. It's an extreme landscape where bad weather and incredible altitude can kill; an overcrowded, trashed-out recreation destination; and a place where the rich exploit local Sherpas while padding their egos--and social media feeds. \u003cp\u003e\u003c\/p\u003eThere's some truth to these clich?s, but they're a sliver of the story\u003ci\u003e. \u003c\/i\u003eUnlike any book to date, \u003ci\u003eEverest, Inc. \u003c\/i\u003eis the definitive account of how a few daring entrepreneurs paired raw courage and naked ambition to get paying clients safely up and down Everest. Until the late eighties, such a thing was considered impossible. Within a few years, Everest guiding was a burgeoning industry. Today, ninety percent of the people on the mountain are clients or employees of guided expeditions. \u003cp\u003e\u003c\/p\u003eStudded with quotes from original interviews with more than a hundred Western and Sherpa climbers, clients, writers, and filmmakers--including Jimmy Chin and Conrad Anker--\u003ci\u003eEverest, Inc.\u003c\/i\u003e foregrounds the colorful voices of the people who have made the mountain what it is today. As professional climber and author Freddie Wilkinson says, \"Whether you are thinking about taking a crack at the world's highest peak or are simply an armchair mountaineer trying to make sense of the complex dynamics driving the modern Everest industry, \u003ci\u003eEverest, Inc. \u003c\/i\u003eshould be required reading.\"\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eWill Cockrell has spent more than twenty years as a senior editor, writer, and consultant for national magazines including \u003ci\u003eMen's Journal\u003c\/i\u003e, \u003ci\u003eOutside\u003c\/i\u003e, \u003ci\u003eMen's Fitness\u003c\/i\u003e, and \u003ci\u003eGQ\u003c\/i\u003e. His work has been awarded by the American Society of Magazine Editors and Professional Publishers Association UK. A former outdoor guide, Cockrell has covered Everest throughout his career, and has visited Everest base camp in Nepal. He lives with his family in Los Angeles, California. Find more at his website, WillCockrell.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 22, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47290856964281,"sku":"9781982190460","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/4309\/4713\/files\/FQBw5uadox9781982190460.webp?v=1779785327","url":"https:\/\/thoobo.com\/products\/everest-inc-the-renegades-and-rogues-who-built-an-industry-at-the-top-of-the-world-paperback","provider":"Thoobo","version":"1.0","type":"link"}